Located in the port region of Rio de Janeiro, Brazil, Armazém da Utopia (Utopia Warehouse) is a multi-use and dynamic space hosting cultural events with a political perspective, from music shows and film festivals to theater performances and art exhibits. Ad agency Binder was challenged with translating the concept of utopia into a poster series, while maintaining the revolutionary nature of Armazém da Utopia’s work. The team used surrealist imagery, inviting open-ended interpretations and positioning the Armazém da Utopia as a gateway to the utopia of art. On the Utopia Warehouse wall, the poster’s logo and black lines were reproduced with cut vinyl, making the texture visible and part of the overall aesthetic.