If you’re an artist and have always wanted to strengthen your business skills alongside your artistic practice, check out Kansas City, Missouri. It’s here that you’ll find the headquarters for Artist INC, a nonprofit that’s been teaching artists how to build a successful living—to make art work for them—since 2007. Artist INC provides artists of all disciplines with the education, tools and resources they need to develop their entrepreneurial skills, so it was important that Artist INC’s new visual identity reflect the energy and professionalism surrounding such programs. To accomplish this, Kansas City–based studio Design Ranch printed the slogan “Make Art Work” in bold letters across binders, pencils and more. In one photographic poster Design Ranch created for the identity, a woman dances with powerful arms; in another, a man leans over a table to draw. And throughout it all bursts pops of yellow and magenta, bright reminders that Artist INC nurtures verve and enlightenment across the fine arts community.
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