It’s not often that an ad campaign stimulates profound thought. But, when Las Vegas-based R&R Partners created this series of posters announcing an exhibition at the Atomic Testing Museum, they made the creative as thought-provoking as the subject. Since much of the early testing of atomic weapons and bomb development took place in the desert right outside of Vegas, many years later, it’s still a hot button topic for many Nevadans. Happily, though, this campaign doesn’t take sides. Like the museum, it addresses the issues and challenges people to form their own opinions.