Atomic29 is a casual restaurant/sports-grill/taproom/ BBQ hut; conveniently, 29 is the atomic number for copper. The restaurant is designed to resemble an old time copper mining town/camp. Arizona-based Nocturnal Graphic Design Studio designed a unique brand that visually articulates the theme while avoiding cliches associated with casual restaurants. Every consumer touch-point, no matter how small, was considered and graphic elements were applied to everything from grand opening event invitations, print advertising, menus, matchbooks, toothpick containers, wearables and uniforms, signage, interior decor, coasters and mugs.