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Sydney-based podcast Australian Design Radio (ADR) aims to provide the global creative community with conversations and commentary on Australian design. Deciding that a complete overhaul of the brand was in order eighteen months and more than thirty episodes after launching, ADR’s team reached out to Sydney-based design firm Christopher Doyle & Co. to develop a richer digital experience and a new visual identity that would have greater impact across social media and promotional collateral.

Referencing the visual language of equalizers and the shape of Australia, Christopher Doyle & Co. developed a living sound-responsive identity based around a bold and simple logo mark. In its resting “off-air” state, the mark consists of nine EQ bars, aligned in sets of three, to reveal the letters ADR. Whenever and wherever an episode is “on-air,” the mark then responds in real time to the rhythm and frequency of that episode’s conversation. Christopher Doyle & Co. then used snapshots captured of these “on-air” states across print and digital applications. The result is a living, breathing identity that constantly shifts in shape, form and volume based on the design-fueled conversations that drive it.

ausdesignradio.com

christopherdoyle.co

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