In January 2013, Dallas Mayor Mike Rawlings approached ad agency Moroch Partners asking for help to lead the campaign against domestic violence in Dallas. Moroch produced a PSA, “Be a Man,” that challenges our societal norms of masculinity. Thanks to the campaign, Dallas Police saw a 119 percent increase in the amount of calls received from women and families seeking help and a 26 percent decrease in domestic crime. Moroch is proud to share work based on one simple premise: you can call a guy who hits a woman a lot of things, but the one thing you cannot call him is a man.
Stimulant created a digital dancing experience for Microsoft at the Decibel Festival.