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Minneapolis design agency HartungKemp recently partnered with this all-natural breakfast cereal manufacturer to create a regional value brand. The packaging combines evocative photography with product names and benefit messaging that communicates how Bear River Valley cereals are vital to active Rocky Mountain lifestyles. Printing directly on resealable bags eliminated cardboard waste and promoting the company’s 100 percent energy offset program on the bags strengthens and promotes its authentic brand proposition: The affordable, all-natural cereals are better for families, better for wallets and better for the environment.

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