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Aerie by American Eagle is made for young women who want a natural, effortless look, in a collaboration with Beauty For Real. The boutique beauty brand and American Eagle Outfitters’ intimates/swimwear division launched a personal care and cosmetics collection in shades that enhance natural beauty. Creative studio BLKBOXLabs forged the partnership, advised on product creation and designed all packaging. The aesthetic of the debut five-piece summer collection is classic Southern California. Faintly screened photography of sunsets, beaches, palm trees and other West Coast scenery are bathed in sunny hues. BLKBOXLabs’ minimalistic packaging conveys a natural feeling with complementary pastels and spare copy delivered in a laid-back, non-serif font. The collection will continue throughout the year with new items for Back-to-School and Holiday campaigns.

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