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A subsidiary of Belgard Hardscapes, this environmentally-focused line of paver products required increased awareness among architects and landscape contractors—the primary experts who influence customers as to which “green” hardscape products will best suit their needs. Baton Rouge, Louisiana-based MESH Design not only created the visual brand identity but these well-received publication ads that brought the product line to the attention of the desired target audience. The environmental campaign was reinforced with an increased Web presence and a special edition poster that was mailed to a targeted list of top architects and contractors.
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