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JWT London, Rattling Stick’s Steve Cope and Cut + Run’s Tim Hardy wage war against the millions of unseen enemies of the allergy sufferer. At the heart of this effects-intensive spot is a microscopic look into what lurks at every turn, on gorgeous and balmy days. Coupled with the intensity of gaming footage and the beauty of a naturalist’s diary, seemingly innocent pollen, flowers and bees are transformed into agents of attack, helping the spot reach well beyond what’s expected for the summer sniffles category.
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