“We were commissioned to create this retail concept for Italian motorcycle brand Berik for their first flag­ ship store in Hong Kong,” said creative director J. Foss Cole. “Although the basic inspiration was simply speed, the design itself was a complex, multi­-layered and deconstructionist illustration of the idea of movement and motion, as though a generic engine had exploded shedding all its parts. The installation conveys the idea in three dimensions using discarded engines and car parts suspended from the ceiling as additional background canvases for the graphic elements. The positioning of all the elements was designed to lead customers through the store and to surround people with the idea in all dimensions.”