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How do you package an ice cream made from 100 percent honest ingredients—local and single-sourced, in six flavors made with fresh farm-traceable cream? You turn to the very idea that indulgences should never be compromised. 

At least that’s what Vancouver, British Columbia–based ad agency and design firm One Twenty Three West did when it created a visual identity for the better ice cream brand Betterwith. To illustrate the brand’s high-quality products and help it appeal to customers as an affordable luxury item, One Twenty Three West created luxurious packaging where bold images of Betterwith’s honest ingredients take center stage. The signature teal color of each carton, capped with a gold-trimmed lid, helps Betterwith stand out among the clutter of the frozen food aisles it’s sold in, such as those of Whole Foods. The logo—an uppercase B filled with an upright spoon—completes Betterwith’s simple message: this is an indulgence you can feel good about. So dig in.

123w.ca

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