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Bicnic is a new street food project formed from a partnership between the restaurant Betlem Miscel·lània Gastronòmica and the Barcelona-based design studio Toormix. It appeals to a public interested in gastronomy, quality and creativity with mouthwatering food, the freshest ingredients and unique flavors.

In order to create Bicnic’s identity, brand tone and communication materials, Toormix used two circles in constant movement—like two wheels—and an iconographic system that brings to mind a rural Mediterranean environment. Just like Bicnic’s emphasis on mobility and local ingredients, this identity highlights Bicnic’s fresh products and taps into the energy of a food truck that satisfies the appetites of both food lover and design admirer alike.

toormix.com

bicnic.com

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