Responses by Rafa Mota, graphic designer, Ricebean Studio
Background: We needed to develop a rebrand and retail design for the São Paulo, Brazil–based coffee shop Black’n Load with Steampunk aspects. Since Black’n Load’s theme was Steampunk since its origins as a coffee truck, we needed to create a new logo that referred to another era.
Reasoning: We wanted to use Steampunk elements without overdoing it. We also needed to bring modernity to the brand, so we used some details of this era—like the pointer of the manometer and its silhouette—to compose the logo. We also inserted some copper pipes and manometers to the physical coffee shop to bring a little bit more of the Steampunk aspect to it.
Challenges: Develop a customized lettering for the logo since we are not type designers.
Favorite details: The Steampunk elements, because we love creating craftwork. We were particularly interested in incorporating the motif of pipes into the identity. We used a humidifier to release water vapor out of the pipes.
Anything new: In our research, we learned a lot about the Victorian Era and its different types of lettering. Visual influences: The lettering of the Victorian Era, movies with Steampunk themes and the handmade posters of this period.