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Partnering with agency barrettSF and utilizing hip-hop duo Blackalicious’s new sports variation of their famous song “Alphabet Aerobics,” animation studio Gentleman Scholar put its skills to the test with “#SportsAlphabet,” an adrenaline-fueled, animated roller coaster ride for online sports journal Bleacher Report. Assigning a different style to each letter, the two-minute film takes a fun-filled dive into the depths of sports terminology through every technique from hand-drawn illustrations to full-on 3-D character animation. “Gentleman Scholar is a studio full of people who love to take on new challenges,” says creative director and partner Will Johnson. “barrettSF and Bleacher Report allowed us to shine, giving us a lot of creative freedom to collaborate in a way that helped the spot evolve into the piece it is now.” “#SportsAlphabet” joins the animation studio’s ever-growing portfolio of visually stunning work that pushes the boundaries of energetic storytelling with multimedia finesse.

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