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Glögg, a mulled wine, combines either a full-bodied red or white wine with classic spices. Blossa Glögg is the market leader in Sweden; the line includes eight variations with different alcohol levels. Every year during November and December 500,000 9-liter cases of Blossa Glögg are sold, mainly in Sweden, but also in Finland and Denmark. Blossa’s annual edition mulled wine—a line that's been launched every year since with a new flavor and design—was introduced in 2003, and sold 266,000 bottles in the first year. Although the shape of the bottle is maintained from year to year, the color and typography changes to reflect the essence of each year's flavor. In anticipation of the 2008 holiday season Stockholm, Sweden-based BVD (which does all the packaging and bottle design for Blossa) designed the Blossa X5 gift package, with the five original vintage flavors and the 2008 edition, flavored with blueberry, in miniature.
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