Blue Skies Ministries invites families struggling through childhood cancer to a fun-filled beach retreat. Designed by Ferreira Design Company (Alpharetta, Georgia) the logo represents the love shared between guest and volunteer families and the visual identity system captures the playfulness of the retreat experience and the joyful energy of the children. The identity system was applied to numerous items so Blue Skies could establish their brand and awareness, and create premiums for fundraising to offset the costs of the retreats.
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