Blurb helps people make beautiful printed books. Their service includes pro-level, yet easy-to-use, design tools and a fail-safe production process that delivers a quality product. San Francisco ad agency Duncan/Channon created its first national print and online campaign, positioning the company as a champion of artistic expression. With the tagline, “find your book” and engaging images from photographers around the world, the ads remind readers that they probably already have several books worth of material—from wedding portraits to family photos to travel shots—sitting on their hard drives. The print campaign will run throughout 2011 in Dwell, National Geographic Traveler, American Photographer and Elle Décor; a complementary online campaign will run across network platforms and on sites like Popular Photography, Behance, Coroflot and National Geographic.