Loading ...
Ad agency JWT Dubai created this poster campaign for Book World, a beautiful store off a quaint lane in Dubai, crammed, corner to corner, with rare, old and very old books. Book lovers—loyals and hard-core readers—can’t live without it, but the owners wanted to create new traffic. The campaign was approached from a very simple point of view: to glorify old books and make them look beautiful and desirable.
X

With a free Commarts account, you can enjoy 50% more free content
Create an Account
Get a subscription and have unlimited access
Subscribe
Already a subscriber or have a Commarts account?
Sign In
X

Get a subscription and have unlimited access
Subscribe
Already a subscriber?
Sign In