The club and EDM party scenes practically resonate with youthful spirit and elegant mischief, vibrant energy and good times—and all this music beats at the heart of Boon Vodka. To help the vodka brand represent the dynamic worlds in which it was conceived, Los Angeles–based multidisciplinary creative studio ITAL/C approached Boon Vodka’s branding and packaging with the aim of bold, sophisticated and, most importantly, fresh and provocative work. Tall, clear bottles—traditionally used by top-shelf vodka brands—just wouldn’t cut it. Instead, ITAL/C designed a matte-black canister with silkscreened white sound waves wrapping all around. It’s a sleek, modern solution, perfect to catch the eyes of a younger demographic on store shelves.
Belle & Wissell co-creates a self-guided interpretive gallery with the iconic art museum.