Atlanta’s best vintage guitar shop is owned and operated by musicians who wanted a campaign that captured their independent, anti mass-production ethos and promoted their eclectic product offering. San Diego’s Sweetspot Agency created a visual approach that’s simple, intentionally non-slick and positions the store as a place that relates to real musicians. The ads will appear in national music industry trade publications like Vintage Guitar magazine, as in-store posters and as wild postings at area music venues throughout the year.
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