Deep in the forests of Kosta, Sweden, elegant glass shines in the midst of rough walls. It’s here, in the factory of the glassworks company Kosta Boda, that the Stockholm, Sweden–based design firm BVD found inspiration for its recent brand strategy project. Tasked by Kosta Boda with creating the visual identity for Bruk, the company’s new glass collection, BVD looked to the colorful Bruk products as a starting point.

BVD wanted to create a place for these beautiful artifacts to sparkle as they did in the factory, so the factory’s showroom walls and gray environs led the way for powerful graphic shapes to take form on communication materials, digital assets, packaging and more.

Bruk, with its bold, dynamic brand identity, has been met with an overwhelmingly positive reception since its launch, with listings in department stores like Bloomingdale’s (New York), Nordiska Kompaniet (Stockholm) and Illum (Copenhagen). The Bruk collection, having launched globally during fall 2016, will also appear on retail shelves all over the world, from the United States to Australia to many European countries. The glass jewels in the Bruk collection, it seems, can’t help but shine with an eye-catching sparkle.

bvd.se