El Segundo, California-based ad agency 72andSunny launched this integrated campaign to introduce the Gecko and the Cameleon, Bugaboo’s first new product releases since introducing the Frog stroller in 1999. Centered in the minimalist ads, and encapsulating the concept of design-concious parents exploring the world with their children perched in the high-end strollers, is the word Go. Components include a two-page magazine spread, a 40-page book, a full retail display program, Web banners, design postcards and transit ads.
