Responses by VCCP Prague
Background: Buitoni Piccolinis is a frozen pizza brand that specializes in creating pizzas that are small in size. We wanted to get more public awareness for the brand, in a playful way. The target audiences were mostly families with young children.
Reasoning: We worked around a simple idea: showing typical “pizza situations” on a much smaller scale.
Challenges: Creating something original to differentiate from the competition, in an interesting and captivating way.
Favorite details: The simplicity and purity of the visual print ads, which speaks for itself, without additional copy.
Specific demands: Once again, we have proved that when a client fully trusts the agency, the work becomes more fun.
Anything new: The good old truth that good ideas don’t have to be expensive to be implemented.