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When Portugal-based branding studio Bullseye first toured Bull, a new restaurant in Portugal’s Lionesa business center, the space was still under construction. But even then, the Bullseye team wanted to capture what the brand was all about: delighting customers with awesome fast food plates made with the finest ingredients. Bullseye’s mission became clear. It needed to visually differentiate a new brand in the heart of a thriving business center with solid shapes, a minimal design and an iconic identity.

Once completed, Bull’s doors opened to welcome patrons into a space furbished with minimal furniture and contemporary design decor. And atop those sleek new tables, menus, placemats, food packaging and more provided nourishment for eyes as well as stomachs. Bullseye’s new identity, which features a parade of cows, chickens, pigs and—what else?—bulls, reflects the irreverent side of a brand that hits the mark when it comes to fresh food prepared quickly. 

bullseye.pt

behance.net/Bullseye_pt

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