Mexican furniture company Céntrico manufactures Acapulco chairs, an internationally recognized design that combines comfort with style. Creative studio Bienal designed a new brand identity for the furniture company inspired by its chairs. The identity uses a monochromatic typeface, inspired by the techniques used in Acapulco-style furniture, and a range of vivid colors on letterheads, literature and business cards that capture the brand's Mexican heritage. For the identity, Bienal created the slogan “objects and furniture of Mexican design,” opening Céntrico to a new range of product possibilities.
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