Next, using the horseshoe shape as the visual basis, Studio Juice redesigned the Camden lozenge and refreshed its typography, ensuring a stronger, more geometric aesthetic. Finally, Studio Juice personalized the typography to better reflect each individual product’s personality, using a graphic drop shadow—inspired by the vivid detail of sign writing—consistently across the beers to visually unite them. Rolled out in June 2016, the result, a refinement of Studio Juice's last three years spent crafting with Camden Town Brewery and an identity that owns where the brewery comes from, catches the eyes of those both new and familiar to one of London’s favorite craft brewers.
Sarofsky’s main titles touch upon love, pain, childhood, manhood, sexuality, masculinity—and tattoos. Welcome to the Animal Kingdom.