Canada’s Walk of Fame was at a crossroads and was even considering changing their name because it had been feeling like a knock-off of its American counterpart. Instead, with so much equity in the name, ad agency TAXI Canada changed the organization’s visual identity and communications. Part of the rebrand included the Canada’s Walk of Fame awards annual which was given a magazine-style makeover. With branding that included a new logo, wherein a star is formed amidst swirling maple leaves, the redesign debuted at the yearly gala, where eight inductees were celebrated.
Colle+McVoy launched a new campaign that embraces the bicycle brand’s spirit.