In the spirit of philanthropy, Toronto, Ontario-based Belladonna Communications created Canadian Greatness to celebrate 28 personalities who have helped shape the modern image of Canada in the arts, business, culture, philanthropy, politics and sports. In their own words, they reveal the mantras that have propelled them to greatness. The book was given as a gift to Canadians who submitted a $25 donation receipt. The result: Over $91,000 was raised for 75 not-for-profits.