First-time home buyers and sellers are often unaware of the many problems and pitfalls that can arise if they don’t use a licensed realtor. This commercial, created by Toronto-based ad agency UNION for the Canadian Real Estate Association, reminds Canadian home buyers of the unintended consequences of saving a few dollars by skipping the realtor when buying a house. A SWAT team storms a house expecting to find a notorious cartel’s shipment. Instead they find the Lewises, the couple who just unwittingly purchased a home with a dark criminal history.
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