Since its earliest days, Cannondale has engineered premium products and constantly redefined and reinvented the way bicycles are made. Due to its state-of-the-art design and industry-changing innovations, it’s globally recognized as a leader in product development. Minneapolis-based Colle McVoy launched a new brand campaign that embraces Cannondale’s spirit and strikes a balance between inspiration and innovation. The print ads and 2012 product catalog showcase both product and athlete being put to the test while the copy communicates how Cannondale technology helps riders achieve the perfect ride.
Wildfire created a brand campaign to emphasize the ideal-student-athlete character.