Capicua creates organizational and planning tools. Its name is inspired by the Spanish word describing a palindromic number—a symmetrical number that remains the same when its digits are reversed. The term references Capicua’s diverse assortment of planners, agendas and calendars that can fulfill the organizational needs of every personality type. Capicua’s rebranding visually reflects this in a series of patterns and symmetric forms that give a sense of order and cleanliness. The designs combine unique style with organization; each piece is distinctive while maintaining its friendly features that play with the assumed monotony of an organized lifestyle. Capicua’s symmetrical icon can be appreciated from any point of view, and its subtle use of color complements the brand with an elegance that creates the sense of balance that it promises.