Responses by Paul Garbett, designer, Garbett Design
Background: CareerTrackers is an Australian non-profit that fights Indigenous disadvantage by developing professional career pathways, internship programs and links with private sector employers for Indigenous university students. The aim of the report was to share data on some of the extraordinary results that CareerTrackers is achieving in Australia.
Reasoning: Since the research data demonstrated that CareerTrackers is effectively turning a statistical disadvantage into an advantage, we wanted to compliment and present it in a way that was engaging and not distracting. We proposed the idea of a set of cards as a format that would be both interactive and usable as an activity during the orientation. The cards also added tangibility to the data, which we felt would appeal to the students who might not get that excited by a brochure or PDF document.
Challenges: Presenting a load of statistics in a way that would be engaging for the audience. It was also vital that we strike the right visual tone.
Favorite details: That we were able to contribute to this organization that is having such an incredible impact in Australia. I’m delighted by the way the mechanized mono typography compliments the bold, colorful graphic forms; it was an unexpected surprise. Visually the result is strong, but it was its effectiveness and the way it resonated with its audiences, that surpassed our expectations.
Visual influences: As part of the design development process, we studied the color, landscape and graphic quality of Indigenous mark making in Australia. We set out to create something that felt “of Australia,” but also new. I’m not sure if that was achieved, but it was a rewarding process.
Specific demands: What made the process easier is that our client was really into our work from the start and wanted to shake up the visual identity of CareerTrackers. That kind of situation is relatively rare and leads to good outcomes.