The “protected designation of origin” classification indicates food products whose qualities and characteristics are the result of the geographical locations in which they are produced. Take Casa Pujol 87. The brand’s white tequila was created in 2013, distilled from 100-percent blue agave in the Jalisco highlands of Mexico. It’s a product defined by the purity and flavor of tequila. To highlight these attributes elegantly in a simple brand identity, Monterrey, Mexico–based design studio Anagrama first designed a glass bottle that achieves consistency with the brand’s values. The typographical arrangements of the bottle’s labels extol the most remarkable parts of Casa Pujol 87—its origin and quality—and the neutral color palette harmonizes with the simplicity of the tequila’s presentation. A gold-and-blue ribbon wraps around the neck of the bottle, adding a touch of distinction. To top it all off, Anagrama created an icon inspired by the Santiago Apóstol temple; located in Jalisco, the building’s architecture and design is, like Casa Pujol 87 itself, representative of Mexico’s history and culture.
Can you spot the poverty hidden in GREY Canada’s seemingly innocuous tourism ads?