Responses by Vanessa Eckstein, founder/creative director, Blok Design
Background: The struggle against injustice is one of humanity’s oldest and greatest ongoing endeavors. It takes on many forms, but perhaps one of the most powerful and immediate is the political poster. The Center for the Study of Political Graphics (CSPG) was founded on the belief in the vital importance of keeping these stories and voices alive. For the identity, we needed to honor the CSPG’s role in society, both as catalysts and chroniclers of political posters.
Reasoning: We designed an identity that was bold and used many elements that are essential in the visual vocabulary of activism. The highlighting of the P honors the core of what the CSPG represents—protest, posters, purpose, pro-change, pro-choice, and political, to name a few—and made it own these words as well as the intentions. We redesigned the P and the R letterforms, which reflects the unique typography rooted in the handmade posters at historical marches.
Challenges: Reflecting the soulfulness of the CSPG as fighters for human rights, while still leaving room for the posters to shine.
Visual influences: The history of political graphics, the existing visual vocabulary of activism of protest and the boldness of the movements that stand to confront injustice.
Time constraints: Time is always a challenge. However, it does lead us to unexpected places and many times a better solution.