Texas-based specialty food retailer Central Market recently launched a new brand campaign, by independent Dallas agency The Richards Group, that coincided with the grand opening of its ninth retail store. Titled “Really into Food” and inspired by the market’s customers (who are entirely and undeniably “really into food”), the work manifests the thrill of discovering food and drink, whether by a rookie or a longtime foodie. The campaign spells out the joy of food and the surprises around every corner in the stores; it’s a fun, compelling and clear expression of the company’s commitment to its patrons. The campaign includes radio spots, print ads, online and mobile ads, in-store signage and a new catering van.
hat-trick design’s new identity coincided with the recent redevelopment of the historic gardens.