“Lose yourself in over 300 high-definition channels with CenturyLink Prism TV”—literally. To bring a simple concept from Boston-based ad agency Arnold Worldwide to life—people who enjoy CenturyLink Prism TV so much that they actually blend into their couches—Austin-based photographer Randal Ford suggested using specific couch styles. For the sofas and wardrobe, Ford collaborated closely with a talented set designer and custom wardrobe stylist to build four distinctly styled environments, from mid-century modern to bohemian to dated plaid to “grandma glam.” From there, it was all about lighting the sets in a realistic manner and directing the talent to keep the storyline front and center. The end result is a feeling anyone can relate to: the bliss of being one with your couch.
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