Nowadays, anyone can feel like a Hollywood insider, with services like CenturyLink Prism that provide an endless feed of TV shows, movies and news directly to consumers’ homes. In its new spot for CenturyLink, ad agency Arnold Worldwide subverted the typical celebrity spokesperson to reflect the everyman’s increased film education. Actor Paul Giamatti delivers his pitch for the television service directly to the camera, while a suburban family having dinner critiques his performance with obscure references and judgments, reflecting the hyperconnected entertainment culture that on-demand technology facilitates. The spot launched both on TV and online around the Oscars ceremony, tied in conjunction with the height of the Hollywood awards season.
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