Anybody who has built or renovated a home knows: when it comes to materials, ceramic is a splurge. That’s why it’s so important to invest in quality ceramic, like the kind made by Cerâmica Portinari, one of the largest ceramic tile companies in Brazil. To show cost-conscious consumers the benefits of purchasing Portinari’s glazed flooring collection, Curitiba, Brazil–based ad agency Brainbox Branding 360 crafted a series of posters in which the company’s flooring makes light work of spills—even those from the dreaded paint can.
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