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Patterned after some of the most successful upscale retail and hospitality firms in the world, The Charles Luck Stone Center is one of the country’s venerable stone suppliers. WORK Labs (Richmond, Virginia) designed two products to emotionally connect clients to Luck’s brand. The vessel is part keepsake, part product catalog and part sample book. Used to impress potential clients and as a gift for existing clients, it describes the three basic types of rock.

The center also needed a convenient way to send bulky and heavy stone samples home with clients but wanted to make sure they would not be forgotten once they reached their destination. The solution was a vertical carrying carton, that allows the samples to be stacked while leaving the edges of the stone exposed. Made of Kraft paper laminated to E-flute board and foil stamped the carrier looks and feels sturdy but does not overshadow the beauty of the products.

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