To encourage younger generations of financial investors to ask questions, the in-house design team at banking company Charles Schwab commissioned production company Tot Industries and animation studio Not to Scale to create a short film. Shown online and in movie theaters, the whimsical ad features a silhouetted young boy exploring a world with a question mark and using it to help him overcome obstacles. Bold, colorful backgrounds and seamless transitions add to the fanciful atmosphere. The ad garnered a positive response on social media with thousands of views and shares.
Y&R Sao Paulo created 8-bit versions of iconic movie scenes to advertise LG’s new TV.