Cheeky is a beauty brand aimed at the young, urban social butterfly. Pearlfisher created a brand identity with a glamorous, irreverent appeal that, in the words of strategist Jenny Dean, “creates a world of playful indulgence that projects attitude and spark.” Cheeky is intentionally naughty, with products such as “Pimp my Plume” dry shampoo and “Kiss n’ Tell” lip gloss. The products are currently available in the United Kingdom, but the brand will start to reach cheeky ladies worldwide in the coming year.
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