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''After two years' phenomenal growth in the competitive housewares market, Chef'n Corporation evolved from a primarily gadgets and pepper grinders company by launching sixteen innovative new kitchen tools in early 2003, more than doubling its product line," said Kirk Stanford, creative director. "Gravity Design helped Chef'n promote this evolution with a catalog directed at the worldwide housewares reseller audience. Our aim was to create a piece that would not only showcase the product line, but also communicate the company's '360-degree thinking'—their full-circle approach to food preparation that is infused into every product they create."

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