Ad agency BETC Paris created a film to launch cleaning product brand Cillit Bang on the international market. Directed by production company Partizan’s Michael Gracey, a one-minute spot introduces us to a mechanic who discovers how efficient the cleaning products are while putting on an intense, elaborate choreographed dance routine to a pop-edit of the classic Flashdance tune, “She’s a Maniac.” Aired on television and online, the commercial captured viewers’ attention, garnering more than four million views on YouTube within a month.
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