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In an effort to combat the specific problems of litter, the City of Baltimore, in partnership with the Baltimore Community Foundation, recently rolled out an ad campaign to change the public’s perception of littering and to address the behaviors that contribute to the city’s litter problems. With the tagline “Don't make excuses. Make a difference.” local agency, Planit, created and implemented a campaign that includes outdoor boards, bumper stickers and TV and radio spots. From the series of TV anti-littering TV spots, “Paper Cups,” relays the message that keeping the city clean is a matter of personal responsibility.

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