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Toronto’s tap water is some of the cleanest in the world and subjected to more filtration and safety regulations than bottled water. But, for Torontonian consumers that’s not enough. Before tap water would be accepted as the absolute cleanest choice, the perception that bottled water is cleaner and healthier had to be quashed and the environmental drawbacks presented. Toronto’s Agency59 filled city bus shelters with plastic bottles to illustrate the environmental impact of plastic. With so many bottles in such a small space, Torontonians literally felt as if they were “drowning in plastic.”
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