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Now open at the corner of Flatbush Avenue and Fulton Street in the heart of Brooklyn, New York, City Point offers the best of the borough’s food, culture, fashion and nightlife—1.8 million square feet of it. To create a brand befitting downtown Brooklyn’s largest food, shopping and entertainment destination, Pentagram’s New York office shaped a loud and proud declaration that celebrates City Point’s local engagement. “BKLYN BORN” is stamped across brand positioning, advertising, signage and large-scale environmental graphics, trumpeting Brooklyn’s diversity and inclusiveness in a bold visual language.

pentagram.com

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