Devon, England-based biz-R recently completed this project for Clive’s new range of fresh organic meals available from independent food stores, farm shops and other organic food retailers. The approach challenges packaging design in a market currently saturated with uninspiring international brands and bland own label products; through distinct differentiation it assists Clive’s as they expand and diversify their product range. What sets them apart from everything else in this market is a bold, graphic, identity based on symbology, pattern and color associated with each recipe’s origin. The eye-catching result communicates beautifully, on and off the shelf. The cardboard sleeve was adapted to accommodate the clear plastic pot and reveal as much of the content as possible.