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Harmful chemicals contaminate nature every day as a result of laundry cleaning, and this alone endangers hundreds of animal species. To put this stark reality into perspective without focusing on its negative aspect, Miami-based ad agency Alma anchored its print campaign for Clorox with the two core benefits of using Green Works: The ingredients in this leading biodegradable cleaning product are as effective and eco-friendly with all kinds of fabrics as they are with nature. In the print campaign, images of everyday fabrics appear as a snake, a whale and a frog, showing that Green Works protects not only clothes, but also the environment.

almaad.com

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