Coca-Cola has a unique space in Portugal’s Dragon Stadium, home to football club FC Porto. Previously used only for VIP guests, the space was re-branded as Bar Aberto (“open bar”), where all are welcome. The typography was created exclusively for Bar Aberto, as well as a library of dingbats that relate to the space, the football club and Coca-Cola. The identity and graphic elements are embodied in physical space by the use of fabric, polycarbonate, black lights and neon to create a sense of happiness that glows.
Koeweiden Postma created a festive and regal identity for the historic inauguration.